• Kezar Philippines

StudyPlay Launches Its First Line of Products

Updated: Aug 7, 2020

PASAY CITY, December 8, 2018 - Kezar Innovations is proud to present StudyPlay’s first line of educational toys, the AirDoodle accompanied by the Doodle Filament. This December 5-8, the World of Consumer Electronics Expo was held at the World Trade Center, Pasay City, Manila, wherein StudyPlay first displayed the AirDoodle.

AirDoodle by StudyPlay in the World of Consumer Electronics Expo

StudyPlay aims to aid child development by learning through playing. It is one of the first startups under Kezar that was fully funded before launching. The founders Edward Solicito, an Industrial Engineer, and Jon De Omaña, an Information Tech graduate, both pursued StudyPlay as the capstone project in their MS degree for Business and Innovation (MScIB) at the Asian Institute of Management (AIM).

A finished product, 3D-drawn robot, using AirDoodle

The AirDoodle is an innovative toy, a 3D pen starter kit, that allows children (but not limited to) ages 6 and above to create their own toys. The AirDoodle stimulates creativity and improves motor skills, all while adding another dimension to drawings and arts. Accompanying the toy, are the DoodleFilaments in 13 different colors, they are available in 2 types of plastic; PLA (Polylactic Acid) is a non-toxic biodegradable plastic that is made from sugarcane and cornstarch, and ABS (Acrylonitrile Butadiene Styrene) which is made from the same material used in Lego.

AirDoodle and DoodleFilaments are now available on www.shopee.ph/KezarPH for only Php 1,899.00 and Php 99.00. Each AirDoodle kit already contains 5 assorted Filament colors, as well as 5 pieces of 3D drawing stencil guides to aid first-time users in unleashing their creativity! Go to StudyPlay page to learn more about the startup and its products.


StudyPlay is an Educational and Entertainment Toy Company that offers products such as easy-to-build robotics kits, 3D printing gadgets, and learning software that are highly engaging and seamlessly integrates learning through play. Studyplay was conceived and developed by its founders while studying at the Asian Institute of Management as part of the pioneer batch of the Master of Science in Innovation and Business program.

Kezar Innovations Pte. Ltd. is a Filipino design and development firm that transforms innovative ideas into profitable businesses through its strong network of innovators, designers, engineers, businessmen, and investors. Kezar Innovations was founded by graduates of Asian Institute of Management’s Master of Science in Innovation and Business program and was incorporated in Singapore on March 26, 2018.


Kezar Innovations Pte. Ltd

Sean Sigfred A. Lacar

Chief Marketing Officer

+63 915 715 8082


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