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MAKATI CITY, September 27, 2018 – Kezar Innovations Pte. Ltd., a Filipino design and development firm, launched their first mobile application called Trakaro: Sustainable Travels today at the Asian Institute of Management. Trakaro is an online sustainability rating platform for hotels, restaurants, and other establishments using its proprietary technology called the Fylla Algorithm. Through Trakaro, travelers can now look for sustainable establishments, contact them, and book their services in no time.
Kezar officially launched Trakaro at the place where it was born. AIM’s Center for Tourism, headed by their Executive Director, Prof. Fernando Martin Roxas, posed a challenge on how to promote sustainability in our tourism industry. Out of all the teams that competed in a hackathon competition held last year by Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management, Trakaro won. Along with their winnings, AIM’s Center of Tourism granted the team seed funding to start the development of Trakaro.
“I have never met two people as hard-working as these two,” said, Terry Faris, Chief Operating Officer of Asian Institute of Management – Scientific Research Foundation and mentor to Edward Solicito, CEO of Kezar Innovations, and Paul Galacan, CFO of Kezar Innovations, the founders of Trakaro. They envisioned the mobile app to be the best online platform in terms of sustainability in the tourism industry.
For hotels, restaurants, and other establishments who want to be part of Trakaro, you may create an account on www.trakaro.com or contact the Trakaro team. Android users can now download Trakaro: Sustainable Travels for free in the Google Playstore while the iOS version of the app will be released in November.
ABOUT THE COMPANY
Trakaro: Sustainable Travels is the first and only online sustainability rating platform for hotels and restaurants. Establishments are rated through Trakaro’s proprietary technology called the Fylla Algorithm that was based on the Triple bottom line of Sustainability - Planet, People, and Profit. Through Trakaro, travelers can now look for sustainable establishments, contact them, and book their services in no time. On the other hand, hotels and restaurants can now market themselves as sustainable establishment. For the first time, maybe in tourism history, sustainability is the name of the game.
Kezar Innovations Pte. Ltd. is a Filipino design and development firm that transforms innovative ideas into profitable businesses through its strong network of innovators, designers, engineers, businessmen, and investors. Kezar Innovations was founded by graduates of Asian Institute of Management’s Master of Science in Innovation and Business program and was incorporated in Singapore on March 26, 2018.
MEDIA CONTACT
Kezar Innovations Pte. Ltd
Sean Sigfred A. Lacar
Chief Marketing Officer
+63 915 715 8082
slacar.kezar@gmail.com